Even the opening joke was nerdy: Moses, tablet, commandments etc etc. And Apple launches in my opinion get more and more ridiculous as time goes on: far too many 'incredible...astounding...unbelievables'. But much more serious is the fact that they have decided to make their new Tablet computer a beefed up IPhone rather than a keyboardless MacBook. This means, among other things, being entirely locked into the App Store for applications. In other words, its fine for playing, but not for working. Time will tell if it becomes the new Cube. I can't wait for Charlie Brooker's review.
Initial review here, but read the comments as well for a more critical appraisal. Oh, and I speak as a Mac user of 11 years, typing on a MacBook Pro with an IPhone in my pocket.